When you take a look at your LinkedIn profile how do you feel about what you see?
Are you pleased with what your LinkedIn profile says about you? Are you happy that your LinkedIn profile draws attention to what you want the world to know about you?
I hope you’ve answered “yes”.
On the other hand, you might be sitting there thinking that your LinkedIn profile isn’t really as good as it should be. In fact, maybe you’re a bit embarrassed by your profile.
If you are, then your LinkedIn profile is letting you down. Or rather, you’re allowing your LinkedIn profile to let you down.
Take steps to change things today. Start by thinking about the questions below.
Who are you writing your LinkedIn Profile for?
Most people don’t consider this question at all. Yet, every one is writing for an audience. You will write better, if you’re aware of who your audience is.
Here’s the answer.
If you’re employed, you’re writing your LinkedIn profile for your next employer to read. (Or for your current employer, if you think there are possibilities of promotion.)
If you’re in business, you’re writing your LinkedIn profile for your ideal client to read.
In both cases the response you’re looking for from your ideal reader is:
“This is interesting. I need to know more about this person.”
If you get this far with your thinking, you’ve done a lot more than most people ever do, so well done.
What’s the most important point you want your LinkedIn profile to make?
Do you have a message, a takeaway, something you want your reader to see and remember?
Your next employer, your ideal client and the contacts you want to make and keep all have interests and needs. If you’re going to attract – and keep – their attention, you must write in ways that will interest them.
Check what you’re including in your LinkedIn profile. Have you experience of dealing with the problems and issues that your ideal reader faces? If you have, write about that experience.
Your reader will want to know more about you because you’re saying things that are interesting and relevant to him or her. That’s how human nature works.
Is your LinkedIn profile the same as every one else’s?
If you’ve ever sat on an interview panel and had a range of job applicants in front of you, you’ll know that candidates often appear to be very similar.
Sometimes it seems that the candidates are all trying to suppress their individuality and conform to an image, or perception, of what they think the recruiters are looking for.
If fact, every one who is hiring is looking for people who can do the job, or fulfil the requirements of the role, or help to solve the business’s problems, but that person is looking for a bit more, too.
Therefore, if you’re a social media specialist, remember there are thousands of social media specialists to choose from. Lots of people have the skills to do the job or fulfil the contract, so what else do you bring with you?
What makes you a bit special?
Make sure your LinkedIn profile at least begins to answer this question.
Is your LinkedIn profile up to date?
When did you last update your LinkedIn profile? If it’s more than three months ago, it’s probably out of date. Take a look at it today and make changes as necessary.
Remember to make updates, too. Updates are important. They keep your name in front of people. Post updates about the sort of things that differentiate you from others working in your niche in the minds of the people who read them. Therefore, keep thinking of how you can be interesting to your contacts and to anyone who sees what you have to say.
If you don’t use the update function at present, start using it.
Making good use of your LinkedIn profile
These days lots of people look you up on LinkedIn when they meet you or when they first come across your name. You probably do the same yourself.
People often want to know something about you before they enter into a business relationship with you or before they even consider offering you a job.
Make sure that your LinkedIn profile doesn’t let you down when people seek you out online.
Take a look at Rethink LinkedIn, a service for busy professionals, if you are ready to work on your LinkedIn profile and would like some help.