Most people are aware of the Endorsements feature on LinkedIn.
Unfortunately, the majority do not use this feature well.
People who are using this function effectively are, quite literally, transforming their profiles.
They’re also finding that more people are viewing their profiles. That’s good news, too.
Popularity on LinkedIn always helps, especially if you are thinking about a new role or looking to connect with thought leaders in your industry.
However, using LinkedIn endorsements effectively requires you to do some thinking and some planning before your start writing.
What Sort Of LinkedIn Endorsement Do You Want?
This is where quite a few people get things wrong. That’s because they’re not paying attention to the type of skills they’re nominating in their profiles.
The skills you nominate should be linked to your strengths and what you do either in your job.
If you’re an Independent Financial Adviser, for example, it’s not that helpful to put the following list of skills and expertise in your profile:
- Financial advice
- Retirement planning
- Personal finance
These are areas in which you have expertise, that’s true, but you’re not differentiating yourself from other IFAs via this list. You’re not shaping people’s perceptions of what sort of IFA you are. In other words, you’re not using the Skills and Endorsements section effectively.
By the way you can nominate lots of skills so you can be a bit creative and experiment with the types of skills you choose to promote.
Now let’s think about a different Independent Financial Adviser. This IFA has the broad skills that most people in this profession have. However, this IFA is using LinkedIn to draw her ideal clients to her. She knows her ideal clients well. She knows what they are interested in – and what they’re not interested in.
She is using the skills and expertise section of her profile to complement what she says in her summary statement and to enhance the things she has said about her experience.
So what’s on the list?
Choosing The Right Skills For Your LinkedIn Profile
This second IFA has a very different sort of list of skills and expertise. Included in her list are:
- Wealth management
- Capital preservation
- Income protection
- Inheritance tax planning
- Offshore investments
- Mid-life financial planning
- Post-divorce financial planning
- Post-bereavement financial planning.
You get a much better idea of this IFA’s specialisms and her target market as a result of reading the above list.
This IFA is building credibility in her marketplace through specialisation. She is also using her LinkedIn profile to attract new clients to her. Yes, she’s getting endorsements because her clients recognise she demonstrated these skills when she helped them.
Skills And Endorsements And Your LinkedIn Profile
When you come to add, or to update, the skills in your own LinkedIn profile, don’t be tempted to rattle off a list of skills you have and things you can do well.
Be a bit more sophisticated. Craft the skills and endorsements section with care. Use it to complement what you say in the rest of your profile. Use it to build your credibility. This is important when you are building your career within an industry because there will be lots of people with similar skills to your own.
Working in this way will help you to be perceived as a specialist and as an expert in your niche. That’s what most of us want from LinkedIn.
Improve Your LinkedIn Profile
Too busy to create a powerful LinkedIn profile of your own? No problem.
Take a look at Rethink LinkedIn, a service for busy professionals, if you are ready to work on your LinkedIn profile and would like some help.