You need to optimize your LinkedIn profile so that it will be interesting to the people who find you online.
That means you should pay a great deal of attention to your LinkedIn professional headline.
As with all other types of writing, it is the headline that matters. When your name comes up in searches, it is your headline that people will see as they scan down the list of options.
It is your headline that either attracts people to your profile or sends them away.
You must ensure that your headline makes sense to the people you would like to view your profile. You must make your headline interesting and attractive to the people reading it.
Here are three steps to take to help to make your headline better.
#1 – Make sure your headline is written to attract your target audience
Here is a successful LinkedIn professional headline.
The words that attract the attention of the right people are: BAFTA and RTS. It does not matter whether every one who reads the entry knows that RTS stands for the Royal Television Society. The people in the film industry who would be interested in learning more about Mandy’s work will know what RTS means.
Most of us have heard of BAFTA. Corporate clients may well be interested in having a BAFTA director making their corporate promotional films for them.
Thus, this headline works with the film industry and with corporate clients.
When you come to write your LinkedIn professional headline make sure you speak directly to the person you want to read your profile.
#2 – Demonstrate the value you offer via your LinkedIn professional headline
In my professional headline I explain our value proposition to our ideal client.
“I write the words that get you noticed online.”
(Of course since this post was first published, I have updated the headline. You should do the same, too.)
This sentence helps to bring in business. It explains what I do and the value I deliver to clients. This direct statement will help a prospective client to decide whether or not to look at my complete profile. That is the first stage in getting the next job.
When you come to write your LinkedIn professional headline, explain who you help.
#3 – Use your LinkedIn professional headline to show which industry you are targeting
One strategy to use when thinking about LinkedIn is to speak directly to your market niche.
This is really important if your business, or your expertise, is used in lots of different industry sectors.
Therefore, make sure you indicate which industry sectors you are interested in working with.
And if you are unemployed ….
Essentially the rules remain the same. You want the right people to find your profile and then read it. You must take steps to make sure this happens.
- Aim to attract a specific audience. That is, speak to your ideal employer (or the recruiters who will put you in touch with your ideal employer).
- Demonstrate the value that you deliver. Forget grand job titles. Use your 120 characters to indicate your principal achievements and how you can add value.
- Make it clear in which industry you are looking to find your next job.
120 characters is all you have to create a great professional headline. Make them count.