The job’s done.
You can forget about LinkedIn can’t you? That’s what most professional people do, isn’t it?
The next time you’ll pay attention to your LinkedIn profile is when you change your job or when something significant happens that means you need to look at it again.
If this is the way you treat your LinkedIn profile you’re making a big mistake. Your LinkedIn profile is a valuable online asset.
Here are five reasons why you should pay attention to your LinkedIn profile every week.
# 1 The Right People Are On LinkedIn
As of today there are more than 200 million professional people on LinkedIn. 11 million of them are in the UK. What’s more, senior people tend to make use of LinkedIn to grow their professional networks and to build relationships with the right sort of people in their industry.
Surely you would want to get an invitation to an event where such groups of people were meeting. You’re already invited to the party. You can use your LinkedIn profile to help you to rub shoulders with the right people and to engage with them.
#2 You Can Connect With A Clearly Defined Group Of People
Who do you connect with on LinkedIn? Are your connections the people you know or have met at networking meetings? Are they the people who have contacted you and asked you to connect?
If that’s the case, you need to use your LinkedIn profile differently.
Go out and connect, via LinkedIn, with professional people.
These professional people may be in your industry and you can see a good reason for connecting. That means you could connect with some of the people who are in the same groups as you. You could connect with professional people who have similar interests to yours and so on. You’ll know who the right people are. For you the task is to be proactive.
#3 The Update Button Will Build Your Visibility
How often do you update the people on LinkedIn with useful information? How often do you update your own community with valuable insights? How often do you like, or share, or comment on, the updates of your connections?
Well, you need to be active. You need to use that LinkedIn update button. Out of sight is out of mind in the virtual world as well as in the real world. If you don’t update regularly, you’re won’t be keeping your name in front of the people you are looking to engage with.
However, you need to be helpful. That will mean the people in your LinkedIn community will remember you in a positive way, too. Notice with the update I’ve chosen to reproduce here I’m being helpful to my LinkedIn community. I’m sharing some good reading on marketing with the professional people I’m connected with.
#4 You Can Drive Traffic To Your Website Via Your LinkedIn Profile
Go and check your LinkedIn profile now. How many links to your website – or to your entry in a professional directory – or to another valuable piece of online real estate – have you included? Do you include calls to action in your text on LinkedIn? Do some of your updates lead back to your website? Do the projects you have included in your LinkedIn profile take people to your website or display your talents effectively?
Don’t leave your LinkedIn profile sitting in isolation. Your LinkedIn profile is a staging post. Help readers of your LinkedIn profile to engage further with you. Include links and encourage people to follow them.
#5 You Can Display Group Memberships On Your LinkedIn Profile
It’s important to be active in the right LinkedIn groups. If you’re active in discussions in those groups you will build engagement with more people. If you’ve chosen the right groups, you’ll be building engagement with more of the right people.
Display your group memberships on your profile and you’ll also start to draw the right people to you.
Check Your LinkedIn Profile Now
So it’s time to go and look at
- your connections strategy
- your use of LinkedIn updates
- your linking strategy
- your LinkedIn group activity.
Your LinkedIn profile will work harder for you if you don’t stop when you’ve written about your career, but you then use LinkedIn to build your standing in your industry. Time to take action.