The way your LinkedIn profile looks has changed over recent weeks. If you haven’t seen those changes yet, they will be coming soon. Every one’s profile is being revamped.
What changes have been made and what are the implications for your LinkedIn profile? The following LinkedIn profile tips will help you to make sure you’re not left behind.
Change #1: Your Photograph Is Larger
Your photograph looks larger. It’s also more prominently displayed. It will definitely be seen as soon as someone views your profile. People take in information visually faster than they take in words. Therefore, make sure your image presents the right impression.
Over the last week or so, as I’ve been optimizing LinkedIn profiles, I’ve seen non-existent images. Yes, some people still don’t have an image up on LinkedIn. I’ve seen cartoons and they certainly don’t create the right impression. I’ve seen images where the contrast is so poor I really can’t make out who I’m looking at.
Therefore, check your image. Does it look good on your PC, on your laptop and via your smartphone?
If it’s an old image up there on your LinkedIn profile, perhaps now’s the time to update it.
Change #2: Your Professional Headline Is More Prominent
Someone viewing your LinkedIn profile will see your picture first and then look at your professional headline. Is that headline interesting?
- Does your professional headline capture attention?
- Have you set out the essence of what you do in your headline?
- Have you made the most of those 120 characters?
You need to. It could be your next employer, a headhunter or a potential strategic partner looking at your LinkedIn profile.
Make your headline count.
Change #3: Shared Interests Are Visible
There are quite a few new features that encourage people to connect and to interact. When you look at someone else’s profile, you can now see quite easily what you have in common with that person.
- Which groups do you both belong to?
- Which skills do you share?
- Which aspects of your personal history are similar to those of the other person?
You can now tell – at a glance.
So, if you’re looking for ways to engage with particular individuals, that task just became so much easier. It’s also easier for the people you want to connect with to find out more about you – provided you’ve updated your LinkedIn profile, that is.
Make your LinkedIn profile work harder for you. Share the sort of information that will help you to build your professional community effectively. The tools are there. Use them.
Change #4: Interactions Matter More Than Ever
So many people think that once they have optimized their LinkedIn profile they can go away and leave it alone. That’s just not true. LinkedIn profiles need to be active. Your LinkedIn profile’s most valuable element is the update function. Keep in touch. Send messages. Post updates. Post with purpose.
- You want to be remembered.
- You want to be remembered for the things that matter to you.
When you’ve finished, LinkedIn will even help you to tell the world what you’ve done and help you to encourage more people to connect with you.
Make sure your LinkedIn profile is an active profile. It’s much easier to achieve this these days.
Change #5: Visual Matters Even More On LinkedIn Profiles
Have you noticed that you can upload graphics, videos, PowerPoint presentations and more to your LinkedIn profile?
You can bring your LinkedIn presence to life. You can give depth to some of the things you want people to remember about you.
Seize the opportunity. Get visual.
Changes To Your LinkedIn Profile
Are you keeping up with all the changes? Have you taken advantage of these changes to LinkedIn profiles? Take a look at Rethink LinkedIn, a service for busy professionals, if you are ready to work on your LinkedIn profile and would like some help.